B2B SaaS · PLG · Multi-Tenant

SaaS engineering
built for growth,
not just launch

We build B2B SaaS platforms that scale past the first hundred customers without a full architectural rewrite. Multi-tenant infrastructure, usage-based billing, self-serve onboarding - engineered for the product-led growth motion from day one.

SaaS Track Record
60+
SaaS platforms shipped
$420M
Combined client ARR
8wk
MVP to first paying customer
50k+
Tenants across managed platforms
Avg growth after architectural rebuild

SaaS engineering, every layer

From the data model to the billing integration to the self-serve onboarding flow — we build the infrastructure that lets your product team ship features instead of fighting architecture.

Discuss your platform

Multi-Tenant Architecture

The data model and access control architecture you get at day one has more impact on your growth ceiling than any single feature decision. We design multi-tenant systems - silo, pool, or bridge - with tenant isolation, per-tenant configuration, and data residency boundaries that hold at 50,000 tenants as well as they do at 50. No big rewrites at Series B.

Row-level security Schema isolation Tenant config API Data residency
01

Usage-Based & Subscription Billing

Billing infrastructure that handles what Stripe's docs make look simple but isn't - metered usage across multiple dimensions, mid-cycle plan changes, prorated credits, trial-to-paid conversion, dunning logic, and revenue recognition. We've integrated with Stripe, Chargebee, and Paddle for SaaS companies from seed to $50M ARR, and we build the internal billing portal your CS team actually needs.

Stripe Billing Chargebee Usage metering Revenue recognition Dunning logic
02

Self-Serve Onboarding & PLG Infrastructure

The difference between a product that grows with sales and one that grows without them is how well the onboarding works. We engineer the full self-serve funnel - sign-up flow, interactive setup wizards, empty-state design, activation event tracking, and the in-product prompts that move new users to the moment they first get value. Then we instrument it so your team can see exactly where people fall off.

Activation tracking Onboarding flows In-app guidance Segment · Amplitude
03

Admin Portals & Internal Tooling

Every SaaS company eventually needs internal tools - the operations dashboard where your support team manages accounts, the billing console that handles refunds and plan overrides, the feature flag system that controls rollouts. We build these properly so your team stops doing things manually in the database and starts doing them in a tool with guardrails.

Admin dashboard Feature flags CS tooling Audit logging
04

Product Analytics & Growth Infrastructure

Instrumentation that gives your product team answers rather than data. We design the event taxonomy, implement it across your stack with Segment or Rudderstack, build the warehouse pipeline into Snowflake or BigQuery, and connect it to the dashboards your growth team actually uses - Amplitude, Mixpanel, or a custom BI layer. You'll know your activation rate, feature adoption, and cohort retention before the next board meeting.

Segment · Rudderstack Amplitude · Mixpanel Snowflake · BigQuery Cohort analysis
05

SaaS Infrastructure & Reliability

The infrastructure underneath the product - multi-region deployments, tenant-aware caching, background job processing that doesn't affect foreground performance, database query performance under load, and the observability layer that tells you which tenant is causing the spike. We've scaled SaaS platforms from 100 to 100,000 tenants and know exactly where the ceiling tends to appear first.

Multi-region AWS/GCP Redis · Sidekiq Tenant-aware caching Query performance
06

Built for where you're
going, not just where you are

SaaS architecture decisions compound over time. The ones made at 50 customers still constrain you at 50,000. We think ahead without over-engineering.

Stage 1 · 0–500 tenants

MVP to Product-Market Fit

Fast, lean architecture that ships in 8 weeks. Shared-schema multi-tenancy with row-level security, basic billing integration, and the instrumentation you need to measure activation - without the infrastructure debt that slows down iteration.

Shared-schema RLS
Stripe checkout integration
Basic activation tracking
Self-serve signup flow
Stage 2 · 500–10k tenants

Scaling the Core

The inflection where most SaaS architectures start showing cracks. We migrate to a more isolated tenancy model, introduce usage-based billing, build proper admin tooling for your CS team, and instrument the funnel with cohort-level analytics that drive retention work.

Schema-per-tenant migration
Usage metering & billing
Admin & CS portal
Cohort retention dashboards
Stage 3 · 10k–100k tenants

Enterprise-Grade Scale

Multi-region deployments, tenant-aware query optimisation, enterprise SSO and SCIM provisioning, advanced feature flagging, custom enterprise contract support, and the data infrastructure to run a sophisticated PLG motion alongside direct sales.

Multi-region AWS/GCP
Enterprise SSO / SCIM
Advanced feature flagging
Data warehouse pipeline
Platform Architecture Layers
Presentation
React SPA Next.js Marketing Mobile (React Native) Admin Portal Public API Docs
Application
REST / GraphQL API Auth (Clerk / Auth0) Webhooks engine Background jobs Feature flags
Data
PostgreSQL (multi-tenant) Redis cache S3 object storage Elasticsearch Event stream
Platform
Stripe billing Segment analytics Intercom / Crisp AWS / GCP / Kubernetes Datadog observability

What changes when the
infrastructure is right

Bad SaaS architecture doesn't stop growth immediately - it taxes it. Every feature takes longer, every incident affects more tenants, and every pricing change requires a sprint. These are the outcomes we see after fixing it.

Faster feature shipping

When multi-tenancy is solved at the data layer and billing is decoupled from application code, engineers stop touching infrastructure every time they build a feature. Sprint velocity typically doubles within three months of a proper architectural rebuild.

Sprint velocity

Better self-serve conversion

Properly instrumented onboarding with clear activation milestones and in-product nudges consistently lifts trial-to-paid conversion. The average improvement across our SaaS clients is 34% within 60 days of launching a rebuilt onboarding flow.

34%Trial conversion lift

Lower infrastructure cost at scale

Shared-nothing tenancy and tenant-aware caching dramatically reduce compute cost per tenant as the platform scales. We've seen infrastructure cost per tenant drop by 60% between 1,000 and 50,000 tenants on well-designed platforms.

60%Cost/tenant reduction

Enterprise deals that actually close

Large enterprises consistently ask for SSO, SCIM, audit logs, data residency, and security questionnaire answers. When these are built properly, deals stop stalling in security review. The clients who add enterprise-readiness typically close their first $50k+ deal within four months.

4moTo first enterprise deal
Platform Benchmark - Our Clients vs Industry 2024 Data
Time to activate (median)
6.2 daysIndustry avg
1.8 daysOur clients
Monthly churn rate
4.1%Industry avg
1.8%Our clients
Trial-to-paid conversion
14%Industry avg
23%Our clients
Deploy frequency
2×/weekIndustry avg
14×/weekOur clients
P95 API response time
680msIndustry avg
140msOur clients
Annual NPS
31Industry avg
67Our clients

What we've shipped
and what changed

Numbers from production SaaS platforms - not projections from a pitch deck.

B2B Analytics SaaS · Series A

Multi-tenant rebuild: from Heroku to 10,000 tenants on GKE

A B2B analytics platform hitting Heroku limits with 800 customers and a shared-schema architecture that was causing inter-tenant performance bleed. We migrated to schema-per-tenant on GKE with tenant-aware connection pooling, rebuilt the billing integration with usage-based metering, and launched a self-serve onboarding flow that replaced a 3-day sales-assisted setup.

50×Scale achieved (800 → 10,000 tenants)
$420kAnnual infra savings vs Heroku
HR SaaS · Growth Stage

PLG infrastructure: self-serve converted 34% more trials

An HR management SaaS with a strong product but a friction-heavy trial that required a sales call to complete setup. We redesigned the onboarding as a self-serve wizard, instrumented every activation milestone with Segment, built the in-app tooltip layer, and connected it all to Amplitude dashboards the growth team could act on. No sales call required for 80% of trials within 90 days.

34%Trial-to-paid conversion lift
80%Self-serve conversions, no sales call
DevTools SaaS · Seed to Series B

MVP to $2.4M ARR in 18 months with usage-based billing

A developer tooling startup building on a prototype that had validated the idea but wouldn't survive 100 paying customers. We rebuilt the platform from the first sprint - multi-tenant data model, usage metering across 4 billing dimensions, a public API with rate limiting per plan, and the admin tooling the founders needed to manage accounts without engineering support. 18 months later: 1,200 customers, $2.4M ARR, Series B term sheet.

$2.4MARR at 18 months
1,200Paying customers

What we build with

Opinionated but not dogmatic - the right tool for each layer, not the one we happen to know best.

Frontend
React Next.js TypeScript Tailwind CSS Radix UI Storybook
Backend
Node.js / NestJS Ruby on Rails Go Python / FastAPI GraphQL REST APIs
Database
PostgreSQL MySQL Redis Elasticsearch ClickHouse MongoDB
Billing
Stripe Billing Chargebee Paddle Lago (open-source) Revenue recognition
Analytics
Segment Rudderstack Amplitude Mixpanel Snowflake BigQuery Metabase
Auth & Identity
Clerk Auth0 WorkOS SAML / SCIM JWT / OAuth2
Infrastructure
AWS GCP Kubernetes Terraform GitHub Actions Datadog

Questions SaaS founders actually ask

Straight answers on the decisions that matter most early in a SaaS build.

Something not covered? Talk to us →
Shared-schema (row-level security) is the right call at the start - it's simpler to build, easier to migrate, and perfectly adequate up to a few thousand tenants with proper indexing. Schema-per-tenant gives you better isolation and makes it easier to offer custom database-level features to enterprise customers, but it adds operational complexity and migration cost. We help you start with shared-schema and design the migration path to schema isolation so when you cross the threshold that makes it worthwhile, you're not starting from scratch.
For a well-scoped B2B SaaS MVP with core features, self-serve signup, and Stripe billing integrated, 8–10 weeks is realistic. That's not a minimum viable PowerPoint - it's a production-ready platform with proper multi-tenancy, working billing, and the instrumentation to measure activation. The founders who take shortcuts on the data model and billing integration at this stage typically spend 6–12 months fixing it later.
If your product's value scales with usage in a way customers feel intuitively, yes - and it's much harder to add later than people expect. Retrofitting usage-based billing into a platform built for flat subscription billing requires changes to the data model, the billing integration, and usually the product itself. We build usage metering infrastructure as a first-class concern early, even if you don't activate it immediately. The cost at build time is low; the cost of adding it at 2,000 customers is high.
The specific features that consistently unblock enterprise deals are: SSO with SAML/OIDC, SCIM provisioning so IT can manage user lifecycle from their IdP, audit logs that compliance teams can export, data residency commitments (usually just a contractual and infrastructure matter), and a security questionnaire you can answer honestly. We build all of these as part of the platform rather than as bespoke work for individual enterprise deals - which means you can quote them as standard rather than negotiating scope on each contract.
We build the infrastructure for both and let the product and go-to-market team decide. Self-serve and sales-assisted aren't mutually exclusive - most successful B2B SaaS companies use PLG to generate top-of-funnel and then convert high-value accounts with a sales touch. The engineering question is whether your product makes it easy to start without a sales call and easy to see value quickly. We focus on activation rate as the metric that connects both motions.
Yes - and honestly that's the majority of our SaaS work. The typical engagement starts with a technical audit of the existing system: we document the data model, map the billing logic, identify the performance bottlenecks, and give you a clear picture of what needs replacing versus what can be improved incrementally. Most platforms don't need a full rewrite - they need specific architectural problems fixed in a sequence that doesn't require taking everything offline.

Let's build the SaaS platform your product team deserves.

Book a free 60-minute architecture session. We'll review your current setup - or your idea - map the multi-tenancy and billing decisions worth getting right early, and give you a realistic picture of what good looks like at your stage.

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60+ SaaS platforms shipped