Stores that
convert,
not just exist.
Most ecommerce builds optimise for launch day. We optimise for day 365 - the revenue per visitor, the checkout completion rate, and the repeat purchase numbers that actually determine whether a brand stays profitable. Design, speed, and conversion thinking baked in from the first sprint.
Every ecommerce format - built to perform under real traffic
The same ecommerce stack that works for a $500K/year DTC brand falls over when you hit $5M, and again at $20M. We build for the ceiling, not the floor - which means architectural decisions in week one that do not become migration projects two years later.
Custom Shopify & Shopify Plus Development
Bespoke Shopify builds that go well beyond what any theme can do - custom Liquid development, Hydrogen/Remix for headless, multi-currency, multi-language, B2B buyer portals, and the checkout extensions that are only available on Shopify Plus. We have migrated brands from Magento, WooCommerce, and BigCommerce onto Shopify without downtime and without losing SEO equity.
Headless & Composable Commerce
Decoupled frontend on Next.js or Remix - connected to Shopify, Medusa, or a custom commerce engine behind the API layer. Built when you need sub-second page loads, a design system that no theme constraint will ever touch, or a unified frontend that serves ecommerce, editorial, and mobile from a single codebase.
B2B Ecommerce Platforms
Wholesale portals and B2B storefronts with account-based pricing, minimum order values, credit terms, purchase order workflows, and the catalogue management that B2B buyers expect - without paying enterprise software prices for features your account managers will actually use. Built for distributors, manufacturers, and brands with complex channel structures.
Conversion Rate & Performance Engineering
Post-launch optimisation for stores that have traffic but not the revenue to match it. Checkout flow audit, A/B testing infrastructure, page speed engineering, personalisation layer, and the email and abandonment flows that recover the orders falling through the cracks. We measure everything before we change anything.
Marketplace & Multi-channel Commerce
Single inventory source feeding Amazon, eBay, Etsy, TikTok Shop, Google Shopping, and your own storefront - with real-time stock sync, centralised order management, and the feed optimisation that determines whether your products get seen or buried. Channel-specific repricing and fulfilment routing included.
Subscriptions & Loyalty Engineering
Recurring revenue infrastructure for brands that want more than a one-time purchase - subscription billing with configurable frequencies, pause and skip logic, in-portal management, and the loyalty mechanics that increase LTV without eating margin. Recharge, Skio, and bespoke subscription engines all in scope.
Every percentage point matters when it's revenue.
A one-second delay in page load costs roughly 7% of conversions. We treat performance as a revenue metric - not a developer checkbox - which is why every store we build ships with a Core Web Vitals score that does not embarrass anyone at a board meeting.
Largest Contentful Paint across all builds. Google's threshold for "good" is 2.5s. We aim below 1.8s because every 100ms matters at scale.
Average conversion rate improvement seen across replatform and CRO engagements. Measured over 90 days post-launch against the previous 90-day baseline.
Reduction in cart abandonment after checkout flow redesign and speed engineering. Abandonment is usually a UX or latency problem - both are fixable.
Average lifetime value improvement for brands that add a subscription or loyalty layer. Acquisition costs stay the same; repeat purchase rate goes up.
The full ecommerce ecosystem - connected and working.
The store is rarely the only moving part. ERP systems, warehouse management, CRM, loyalty platforms, payment providers - we integrate the full ecommerce stack, not just the storefront.
Shopify & Shopify Plus
Our deepest platform expertise. Custom theme development, app development, Hydrogen headless, Shopify Plus exclusive features, and migration from any legacy platform.
Headless / Composable
Next.js and Remix storefronts connected to Shopify, Medusa, or custom backends - for brands that need full design freedom and performance beyond what any hosted platform can deliver.
WooCommerce & WordPress
Enterprise WooCommerce development for publishers and content-led brands - custom plugins, performance hardening, payment integrations, and migrations to and from WooCommerce.
Order & Inventory Management
Centralised OMS connecting your storefront to warehouse, 3PL, and ERP - real-time stock sync, multi-location fulfilment routing, backorder management, and returns automation.
Payments & Fraud
Stripe, Adyen, Klarna, Afterpay, and direct acquirer integrations - with the fraud tooling, 3D Secure implementation, and chargeback management that high-volume merchants need.
Analytics & Attribution
GA4, server-side tagging, Meta CAPI, and custom attribution models - so you actually know which channels are profitable and which are burning budget.
Built for speed, scale, and the team that inherits it.
Every tool chosen for commerce-specific performance requirements - not what is popular in general web development.
What brands ask before they start
Straight answers on platform choice, timelines, replatforming risk, and how we approach conversion rate work. Anything else - just ask.
Ready to build a store that earns its keep?
Tell us about your brand, your current platform, and the revenue number you are trying to hit. We will come back with an honest view of what it takes - platform recommendation, timeline, and cost - before you commit to anything.
Discovery & Scoping Call
Free 45-minute session with our ecommerce lead. We'll review your current store, discuss your goals, and tell you what we'd do - and what we wouldn't.
Book a Free CallEcommerce Audit - Paid Discovery
A structured two-week audit of your store - performance, conversion funnel, platform limitations, and integration gaps - with a prioritised action plan at the end.
Start an Audit