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A comprehensive loyalty platform for Brazil's leading retail chain, increasing customer retention by 42%, average transaction value by 28%, and generating 15,000+ referrals monthly through gamified rewards and personalized experiences.
With 350+ stores across Brazil and serving 5 million+ customers monthly, Aurora Varejo Brasil is Brazil's premier retail destination. They needed a modern loyalty solution to compete with e-commerce giants and strengthen customer relationships in a competitive market.
350+ stores across Brazil
5+ million monthly customers
6 months implementation
15+ existing systems
SuperVarejo faced significant challenges with their outdated loyalty program that couldn't meet modern customer expectations:
These limitations resulted in stagnant growth and inability to compete with digital-native retailers.
12% redemption rate on physical loyalty cards
Zero digital access for mobile-first customers
Missing out on word-of-mouth marketing
Blind decisions without customer insights
We built an end-to-end loyalty ecosystem that transformed their customer engagement strategy across all channels.
Native iOS and Android apps with digital wallet, QR code scanning, and push notifications for personalized offers.
Bronze, Silver, Gold, and Diamond tiers with increasing benefits and exclusive perks for top customers.
Automated referral tracking with rewards for both referrer and referred customer, driving viral growth.
Challenges, badges, and milestones that make earning rewards fun and engaging for customers.
AI-powered recommendation engine that suggests relevant rewards based on purchase history and preferences.
Real-time insights into program performance, customer behavior, and ROI of rewards and promotions.
Modular, scalable architecture that integrates seamlessly with existing retail systems.
Unified customer profiles with purchase history and preferences
Real-time points calculation, redemption, and balance management
Dynamic rewards inventory with redemption rules and inventory management
Track referrals, calculate rewards, and manage sharing across channels
Customer insights, program performance, and predictive analytics
API-first architecture connecting to POS, e-commerce, and CRM systems
The loyalty platform delivered exceptional results across all key metrics within the first 6 months.
Real-time metrics showing program impact and customer engagement
The loyalty platform delivered exceptional financial returns within the first year of implementation.
Initial investment recovered in under 7 months through increased revenue and reduced costs.
Exceptional return driven by increased customer lifetime value and reduced acquisition costs.
Additional revenue generated through increased retention, transaction values, and referrals.
Ready to transform customer relationships, increase retention, and drive revenue growth with a modern loyalty platform?
Average implementation: 4-6 months | Typical ROI: 6-9 months